Food delivery: Glovo acquires Foodora Italia
Spanish multi-product home delivery platform Glovo has signed a deal to purchase Foodora Italia, owned by the German competitor Delivery Hero.
With this operation, the Spanish delivery app becomes the unchallenged market leader in Italy with a potential 620,000 users and 4,500 business partners.
According to a study of the Italian food delivery sector conducted by Coldiretti and Censis, in 2018 more than one Italian out of three (37%) used a digital platform to order food by phone or computer, an increase of 47% over the previous year.
Glovo operates in 12 cities in Italy and in 76 cities across 20 countries worldwide.