A passion for vegan. Oumph! joins the Livekindly collective
Livekindly co., a company spearheading a movement to build a more sustainable future set up in early 2020 with a funding round of $200 million, has acquired the Oumph! brand from Swedish company Food for Progress.
Launched in 2015, Oumph! produces a wide range of mainly soy-based meat alternatives (burgers, fillets, kebabs, etc.), which it markets in Sweden, Norway, the Netherlands, Denmark, Finland and the UK. In the first four months of 2020, the brand registered a surge in sales in the UK (+400%), where it is currently available in Tesco, Asda and Whole Foods Market, as well as in restaurants nationwide. Overall growth in all other markets was 40%.