Verallia launches unified global trademark
Verallia, a leading producer of glass bottles and jars for foods, has launched a new globally unified trademark.
The symbol, a letter V inscribed within a square combined with the initial letter of the country of reference, will be used in all the group’s markets (France, Italy, Spain, Portugal, Germany, Ukraine, Russia, Brazil, Argentina and Chile) to communicate the brand identity more effectively.
The operation is being carried out in step with the group’s internationalisation process, which now extends to 32 production plants in 11 countries.
In 2018 Verallia produced 16 billion bottles and jars and posted revenue of €2.4 billion.