Fileni launches organic red meat line
Building on its 80 years of experience in the poultry sector, including 20 in the organic segment, Fileni is now taking on a fresh challenge with the launch of a new organic red meat line. These products are designated by “four I’s” – meaning four times Italian – because they originate from animals born, reared, slaughtered and strictly selected in Italy.
The entire process is guaranteed organic, including feeding.
The launch of Fileni Bio red meat sales in shops and supermarkets throughout Italy is accompanied by the use of innovative packaging. The Marche-based company has opted for eco-trays with smaller dimensions than previous versions and made from paper to reduce the use of plastic.
The paper is sourced from FSC certified sustainably managed forests.